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This thirty-fifth edition in the Creativity series displays the best and brightest in advertising and design work from creative professionals around the world. Creativity 35, which features more than 1,000 color photographs and illustrations, covers dozens of categories in both the consumer and trade markets, including advertisements, posters, billboards, brochures, catalogs, calendars, promotional items, corporate identity manuals, magazine covers, web sites, and much more. Creative professionals looking for inspiration, or anyone with an interest in quality graphic design, will find Creativity 35 an invaluable resource.
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What’s your sign? The world’s best logo designs...
Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as socio-political, food and beverage, technology, and consumer products. A full index provided at the end of the book lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who’s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Paulin once said, "In order to come up with one good idea, you must have lots of ideas."
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In this digital age of computer-generated graphics and typography, its refreshing to find typographers who still believe in working by hand. No longer relegated to designers sketchbooks, hand-drawn type has emerged from the underground as a dynamic vehicle for visual communicationfrom magazine, book, and album covers to movie credits and football advertisements. As the practice and appreciation of hand-drawn type grows, it's time to celebrate the work of those typographers whose every letterform is a work of art.
Hand Job collects groundbreaking work from fifty an international array of todays most talented typographers who draw by hand. Graphic designer and hand typographer Michael Perry selects work representing the full spectrum of design methods and styles. Each hand-drawn work is entirely shaped by the artists unique processevery one a carefully executed composition enhanced by unplanned accidents of line, color, and craft. Hand Job also includes photographs of found type, artists studios, and the tools that help make typography come to life. Whether you are looking to invigorate your design work or are just in need of a little offbeat inspiration, Hand Job will have you reaching for your favorite pen.
Michael Perry is a graphic designer and typographer who has created hand-drawn type for such clients as Urban Outfitters, American Eagle Outfitters, MTV, Rome SDS, Polyvinyl Records, and Amelias magazine.
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The ability to wield typography is one of those things that is a clear indication of a talented designer. Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work.
1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.
Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.
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